Thinking

For many, new customer expectations, emerging tech and evolving business models are driving fresh uncertainty. Our publications help businesses understand and navigate this new reality.

The Useful Brands Playbook

The Useful Brands Playbook is a practical look at how organisations can succeed in an era of changing customers, technology and culture.

The free book is based on an in-depth custom study conducted by Forrester Research and includes case study examples and 10 plays brands can employ to be truly customer centric.

10 Minute Guides

Our 10 Minute Guides are a must-read for anyone working in digital, strategy & customer experience.

Each guide looks at the different challenges, opportunities and solutions across different sectors or how to apply and use a specific methodology or framework. True to their proposition, they only take 10 minutes to read.

383 Blog

A collection of thought pieces from the wider team on the future of digital experiences.

From big data to proposition validation, from experience design to team culture, our blogs are a great place to keep pace with industry change.

Journal

Every quarter we produce a printed magazine that looks behind the scenes of future-facing businesses.

Featuring a wider look at how digital pioneers across different sectors are moving away from the 'same-same' and looking to the future. A future where brand experience will be the differentiator.