1% for the Planet

April marks an important milestone in 383’s journey of growth, discovery and success, as we become official members of the international organisation 1% For the Planet.

It’s not something that happened overnight, in fact, it’s been on our radar for a long while now. And it started about 12 months ago, when we began reflecting on our overall business proposition, drilling right down to our core to understand what it was, exactly, that we stood for.

Picking apart our proposition and how it ties to both what we stand for and what we offer our clients.

Since the very beginning of 383, our customers have always been right at the heart of everything we do.

Working alongside largescale global brands, creating amazing journeys for them, and helping them to boost their bottom lines by millions, is an exceptional experience for us. This customer-first approach is in our DNA – it’ll never change. And for our first 12 years of growth, it’s been important for us to have been seen in this way, both from the inside and the outside.

The proposition was absolutely the right fit for the right time.

But as we have evolved and matured, we’ve felt – more and more – that something’s been missing. That there’s some sort of empty space that needs to be filled. It’s not enough anymore to be wholly defined by the work that we do with our clients.

I needed to tell our awesome team that there was a higher purpose for them at 383. I did a lot of soul searching, which included, amongst many other things, speaking to other industry leaders.

And the one thing that stuck with me, was Tim Smit’s story of how he built the Eden Project from the vision he had. And it was his guidance that helped me to find my way through the white noise I had been experiencing – I discovered a real sense of clarity around my vision for 383 and could see, at last, what it was that had been missing.

What did Tim do? He asked me to think of three things while looking for my own vision…

  • What do I love?
  • What am I good at?
  • What does the planet need?


The long and the short of this story, as you can probably guess, is that we got to our purpose pretty quickly. What I now needed was some sort of tool, something to help us drive this. And it was right under my nose...

It’s here I decided that I needed to use the fame of the studio and that of Canvas, our digital product conference, to make a positive change to things that matter. And what mattered most was the planet.

Through our love of digital, our strategy, design and engineering capability, we have the resource to help non-profits that are focused on making the planet better. But it shouldn’t just be a business commitment or venture – we, as humans, should be focused on the same. Yes, leverage the power of our professional and technical know-how, but at the same time, tap into our deep compassion for the world, which needs us right now. We have a responsibility, and it’s time for action.

As members of 1% For the Planet, we pledge to give 1% of our revenue to approved non-profit organisations focused on the environment. And so we’re super excited that our money will be going directly to non-profit partners of our own choosing.

Our non-profit partners

It was easy to choose the non-profit partners as we, as a company, feel strongly about Earth change, and actions we take – not  only as individuals but as a company too – will go some way towards making a difference. There’ll be more to come on this in the coming weeks.

Trees for Cities

Trees for Cities was a natural choice for us to support. They get stuck in with local communities to cultivate lasting change in their neighbourhoods – whether it’s revitalising forgotten spaces, creating healthier environments or getting people excited about growing, foraging and eating healthy food.


Trees for Cities is absolutely thrilled to be working with 383. Their genuine desire and commitment to improving our natural environment is clear.

Trees provide us with clean air, sequester greenhouse gasses, help prevent surface flooding, coat the 'urban heat island' effect, provide a safe haven to biodiversity vital to us in the harshest of environments and they make us all happier and healthier people.

The benefits are immense and through supporting tree planting activities with Trees for Cities, 383 are contributing to green infrastructure in urban environments; a significantly holistic infrastructure. It is an absolute pleasure to work with Sukhi and his team!

Rory Field , Corporate Partnerships Director at Trees for Cities

It’s been a long road filled with much soul searching – not to mention the seemingly endless search to find the right causes – but we’ve made it. We’ve found that ‘missing something’. We have joined 1% for the Planet because we want to protect and preserve our planet. We want to help ‘put right’ those things that humanity ‘did wrong’ to our world.

Keep your eyes on our website for regular updates on the amazing work being carried out by these awesome organisations. If you’d like to know more about 383’s commitment or would like to know how you can become a member too, drop me a line on sukhi@383project.com.