Case study: The AA
Defining new digital propositions to move from legacy organisation to next gen
Established in 1905, the AA is a motoring institution and the UK's number one breakdown service provider. Facing a future where people drive less, car ownership is falling, and vehicles are increasingly reliable, their challenge was to imagine a future beyond breakdowns. The AA approached 383 to help define their product vision and improve digital experiences for existing AA members, B2B partners, and internal stakeholders.
Legacy to next gen
Now and next
Show, don't tell
Sharing is caring
Meet Car Home
Our work with the AA included developing a new proposition and concept, 'Car Home', as well as reimagining and redesigning key UI flows, helping the team to win the 2018 UXUK award for 'Report a Breakdown' in the category of 'Best Effect on Business Goals'. The Car Home proposition has become the foundation of the AA's ongoing strategy to support customers throughout their entire driving life cycle. Alongside these initiatives, an icebox of features for development will help to ensure the AA can develop a roadmap (pun entirely intended...) to remain relevant beyond breakdowns.