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Friction Mapping

Friction Mapping: Uncover and Eliminate Customer Journey Friction

Identify Customer Frustrations in Minutes: Download Our Free Friction Mapping Guide

Our 10 minute Friction Mapping Guide is a friendly map that shows you exactly what your customers experience when they interact with your business. It helps you to see the specific spots where they might get stuck, confused, or frustrated - the problems you need to fix. You'll learn about the simple ways to understand your customers' struggles, and it will point you in the right direction to start making things better for them.

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