Using AI to Personalise Your User Journey

As the world becomes more quantifiable and measurable by the day, leaders must adapt their mindsets and strategies. The companies that will thrive are those that embrace a truly data-driven approach and embed AI into their user research and product discovery.

We all know that user research is key to moving your business forward. You must understand your users in as much detail as possible, know their pain points and problems - and more importantly, how you can solve them.

In fact, McKinsey explains that data-driven organisations are:

23 times more likely to acquire customers
6 times more likely to retain customers
19 times more likely to be profitable

User research can be time-consuming, but if you harness and embed AI into your process, what usually takes days or weeks can be prioritised and grouped in minutes. This gives you a competitive advantage as you use the data and audience research to inform product and business strategy.

So, are data-driven insights the fuel powering your strategy and decision-making?

If it isn’t, you’re not alone.

And you definitely will want to attend our upcoming event, Data-Driven Research, in collaboration with Productboard.

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Event details

📅 Date | Wednesday 22nd May
🎤 Keynote & Panel | 2:30pm
🤝 Networking | 4pm
📍 Location | The Loading Bay, London, EC2A 4DS

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What you’ll learn:

How to build a culture of data literacy across your organisation and teams.
How to embed AI into your audience research and and translate raw data into clear, actionable insights.
Identify the metrics that matter the most with your discovery - driving operational efficiency and a clear product vision.
Using data storytelling to gain stakeholder buy-in and present them with fact-based insights, ensuring alignment and eliminating ambiguity.

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Who should join us?

This collaborative event is designed to help you learn, question and network with others on-site.. The aim is to give you tangible takeaways that you can take back to your day-to-day work to help implement a data-driven strategy in your business.

‍The event is tailored to Heads, Directors and VPs working in marketing or product - but we welcome everyone to register who is a key stakeholder in driving data-driven insights for business strategy.

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