Building a great product is one thing. Convincing people to use it is quite another.
Acquiring users, driving adoption and ensuring retention are essential if a product is to succeed, but it’s also a balancing act to make sure growth is sustainable. Product owners and managers need short-term wins that contribute to long-term strategy.
In this exclusive online event, we’ll look at strategies, techniques and frameworks for sustainable product growth. Join us from 9am on Wednesday 24 February for a morning of talks and panel discussion with product leaders from Gymshark, what3words and YOOX Net-a-Porter Group covering topics such as:
- How to scale agile structures and frameworks for growing teams
- How to ensure growth stays focused on user needs
- How to drive alignment between sales and marketing
Register to watch live, or receive the on-demand replay after the event
Agenda
09.00 // Introduction
09.05 // Georgia Diaconescu, Product Marketing at what3words
Three ways to supercharge your voice of customer
09.20 // Ben Pusey, Software Product Owner at Gymshark
The challenges of staying agile as you scale
09.40 // Panel Q&A
09:55 // Break
10:00 // Isadora Oliveira, Product Owner at YOOX Net-a-Porter Group
Reducing barriers to value for customers
10:15 // Panel Q&A with Ross Harper, Digital Product Owner at 383
10:30 // End
