CASE STUDY: Strategic proposition development for Transport for West Midlands
Developing a strategic proposition roadmap for a group of leading travel providers
Transport for West Midlands are responsible for coordinating transport services in the heart of England, working with train and bus operators to ensure transportation is safe, reliable, affordable and accessible. Transport for West Midlands approached us at a key stage in their future transport change initiative, looking to implement Mobility-as-a-Service (MaaS) within the region to integrate multiple transport solutions into a single accessible service.
Steering the mission
Speed bumps ahead
The starting line
Journey to MaaS
Following the strategic proposition roadmap, Transport for West Midlands have been able to go to market with their MaaS project, with buy-in and consensus from all of the major stakeholders involved. The project is in-flight and delivering promising results so far, with initiatives continuing to be developed.