Case study: Jaguar Land Rover
Imagining, defining and validating a new service proposition in 12 weeks
Out of the ordinary
InMotion is a technology and innovation team within Jaguar Land Rover, responsible for exploring propositions and business models outside of traditional automotive revenue streams. They invest in startups and investigate service lines to try and address the massive changes in technology and consumer behaviour facing the automotive industry. Jaguar Land Rover came to 383 with and initial idea, based on research into common pain points for online shoppers. What if they could play a role in solving issues for customers by using the technology found in their vehicles to accept deliveries directly to their boots?
In the fast lane
Testing the concept
Job done
Meet ToBoot
The end results was ToBoot - a delivery service that helped car owners receive and return parcels by placing them in the boot of the car. We created a vision video to showcase how the concept could work, which Jaguar Land Rover used to secure funding. Through this process, 383 were able to develop a protocol which could potentially be applicable not just for deliveries, but for other services requiring access to a customer’s vehicle, such as repairs. The service would also be brand agnostic, working for most modern cars and many different logistics suppliers. In fact, you might recognise this concept in recent offerings from Amazon, Volkswagen, DHL, Smart and Skoda. Great minds, and all that...!
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