What does ethical design mean to Canvas?

As we grow the Canvas community, how do we ensure being ethical is at the core of what we do?

As we move Canvas to a digital experience, we take a look at what ‘ethical design’ means to Canvas and the impact it has on our community…

TL:DR – for each retail ticket purchased for Canvas 2021, we will donate a ticket into a ‘pot’ that will then be distributed through our charitable partners to someone that may not otherwise have the chance to attend.

Growing our community...

Ever since our inception nearly a decade ago, Canvas has always been about our community. Over the years, it has grown alongside us. 

We’ve always focussed on keeping our content as relevant as possible and the conference experience as approachable as we can, opening up our stage to a wider variety of speakers to share their insider stories and actionable insights. All whilst keeping our price point as low as possible.

Truthfully, 2020 will go down as one of the most testing years in modern memory. Our community, along with communities all around the world, have been hit hard – both personally, and professionally. 

People have been furloughed, made redundant, had contracts cancelled, and clients pull work. Throughout this, our mental and physical health is being pushed to the limit, but we continue to create.

Whilst it has been challenging, 2020 has also driven a stronger sense of togetherness without us actually being together. 

In May, we made the tough decision to postpone our physical event from October 2020 to March 2021. Then the reality hit that we couldn’t hold a physical Canvas without undue risk to our communities health.

We went back to the drawing board and pivoted to a multi-day digital experience. Over the course of four days, you can expect a series of talks and digital events for people who design, build and make digital products and experiences.

Whilst it has been challenging, 2020 has also driven a stronger sense of togetherness without us actually being together.

Without being limited to the constraints of physical space and social distancing, we spotted an opportunity to remove some of the barriers associated with a paid-for event and further support our community

So, for Canvas 2021, we’re setting up a ‘buy one, donate one’ policy on all retail tickets. 

For each retail ticket purchased, Canvas will donate a ticket into a ‘pot’ that will then be distributed through our charitable partners to someone that may not otherwise have the chance to attend.

We’re super conscious that people everywhere are feeling barriers to industry events like Canvas due to high ticket prices.

And right now, more than ever, we have a responsibility to remove those barriers where possible. Canvas has, and always will be centred around ‘connecting makers to makers’ and we felt this was a no-brainer to open Canvas up to a wider community.

Think of it as a ‘pay it forward’ mechanism. 

Just to be clear, this doesn’t impact the cost of your Canvas ticket.

This is our way to give back to the Canvas community…

This all links back to our theme for Canvas 2021 – Ethical Design and understanding the choices we make and the impact they have on others. 

We’re all more than aware of the impact of designing products and experiences without considering the potential negative side-effects. Ethical Design will be a thread all our speakers touch on, as they share their perspective, experiences and lessons learnt from tackling these challenges.

So, if you’re thinking about coming to Canvas, grab your tickets here!

Remember for each ticket you buy (which gives you access to all four days of talks and digital events), we will donate the same number of tickets to our charitable partners to distribute to people that may not otherwise have the chance to attend.

If that doesn’t make you feel a bit warm and fuzzy, then we must try harder!

If you’re unsure what your circumstances will be in March – don’t worry, we’ve got you covered.

Our returns policy lets you get a full refund on your ticket up to 30 days before the event, no questions asked. Get your tickets now!

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