Global Brand and Digital
Development for Polar
Working as Polar's global creative agency partner
AS A WORLD LEADER IN WEARABLE SPORTS TECHNOLOGY, POLAR’S CUSTOMERS SPAN TOP LEVEL ATHLETES AND EXERCISE ENTHUSIASTS.
Since 2011 we’ve led the global creative output and brand strategy for Polar in partnership with sports marketing specialists brandRapport.Our Role:
Creating Brand preference
Our work has included segmentation of the fitness market, digital and brand strategy, global product launches, and content strategy.
in Cape Town and Portland
Launching Polar Products
When launching new products, we work with Polar to develop a targeted global marketing strategy. Film has become a key component of these strategies, allowing us to communicate product features clearly, and show products in realistic training scenarios. Across all the Polar product range, we’ve introduced a strong graphic language to create an ownable look and feel across both static and motion graphics.Watch The RC3-GPS Promo
Working with our production partners Vermillion, we’ve undertaken shoots in Portland and Cape Town. Our focus has been on telling a believable product user story and targeting those users who have some initial understanding on the benefits of training with technology.Watch the RC3x Promo
Creating a Consistent
across online and in-store
Designing for Humans
Our core design philosophy with Polar has been to simplify communications, and present the product in the most human way. Our intention is to reflect the ethos of authenticity in the brand by presenting everything from Polar as being clear, compelling and believable.
We developed ‘Smart Coaching' as a unifying message to crystallise what Polar does for the customer. Whilst capturing Polar’s Smart approach to product development, it also represents Polar’s internal commitment to being a smart training partner for their customers.
Smart Coaching has been brought to life across a variety of comms, from in-store to online. Our core design principles have been to bridge simplicity and authenticity whether creating an icon family, or art directing a photoshoot.