Making Mecca Bingo Famous on Facebook
and having fun with bingo-mad Facebook fans
MECCA BINGO HAVE CREATED A BRAND BASED AROUND FUN. OUR TASK WAS TO TRANSLATE THAT FUN ONLINE.
With over 100 clubs and 6 million members Mecca Bingo are one of the largest Bingo operators in the UK. As a much loved and inherently social game, we knew that the key to attracting fans online lay in producing entertaining ideas.Our Strategy:
By putting fun at the heart of the strategy we’ve successfully grown the fanbase with a number of campaigns. A key focus of the content strategy has also been to recognise the importance of the local clubs in the community through the promotion and upkeep of individual club pages.
“AS AN INHERENTLY SOCIAL GAME, WE KNEW THAT EVERYTHING WE DID HAD TO BRING PEOPLE TOGETHER AND ENTERTAIN THEM.”
crowd-sourcing 21st Century bingo calls
Mecca Bingo asked us to launch a campaign that would engage with their core audience as part of the brand's 50th birthday celebrations.
We all know the old bingo calls (two little ducks 22), but what if we could crowd-source an entirely updated set? We built Bingo Lingo, a Facebook app that lets users upload their own video versions (think Jimmy Choo, number 2) and be in with a chance of winning great prizes - including being selected as the official Bingo Caller for MeccaBingo.comKey Outcomes:
“SO MANY PEOPLE REGISTERED WITH MECCABINGO.COM THROUGH THE CAMPAIGN THAT A RETURN ON INVESTMENT OF 20:1 WAS REALISED AGAINST THE PROJECT COSTS”Great Results:
Everyone's a spinner
bridging the gap between online and TV
Everyone's a spinner
Mecca Bingo needed us to bring their 'Everyone's a Winner' TV campaign alive online whilst at the same time growing likes and increasing campaign awareness.
We knew that Mecca's audience really valued real-time feedback and interaction, so we set about building an instant-win Facebook Application, 'Everyone's a Spinner'.See the App in action:
Users could spin the Mecca wheel and instantly win iPads, Laptops TVs and shopping vouchers, all within the brand page. Building this within Facebook allowed us to tap into Facebook Connect technology to provide a quick and easy way for fans to take part.
The campaign was a huge success, and the best part? We did it all without placing a single Facebook ad.