MECCA BINGO HAVE CREATED A BRAND BASED AROUND FUN. OUR TASK WAS TO TRANSLATE THAT FUN ONLINE.

With over 100 clubs and 6 million members Mecca Bingo are one of the largest Bingo operators in the UK. As a much loved and inherently social game, we knew that the key to attracting fans online lay in producing entertaining ideas.

Our Strategy:

That's entertainment

By putting fun at the heart of the strategy we’ve successfully grown the fanbase with a number of campaigns. A key focus of the content strategy has also been to recognise the importance of the local clubs in the community through the promotion and upkeep of individual club pages.

“AS AN INHERENTLY SOCIAL GAME, WE KNEW THAT EVERYTHING WE DID HAD TO BRING PEOPLE TOGETHER AND ENTERTAIN THEM.”

Everyone's a spinner

Mecca Bingo needed us to bring their 'Everyone's a Winner' TV campaign alive online whilst at the same time growing likes and increasing campaign awareness.

We knew that Mecca's audience really valued real-time feedback and interaction, so we set about building an instant-win Facebook Application, 'Everyone's a Spinner'.

See the App in action:

Users could spin the Mecca wheel and instantly win iPads, Laptops TVs and shopping vouchers, all within the brand page. Building this within Facebook allowed us to tap into Facebook Connect technology to provide a quick and easy way for fans to take part.

The campaign was a huge success, and the best part? We did it all without placing a single Facebook ad.