Cornerstone

Helping Cornerstone define and launch a new business model in the men’s shaving category.

Cornerstone approached 383 with a vision to sell razors and men’s shaving products on a regular, flexible subscription over the internet.

As well as working out the design and technology requirements, we collaborated with Cornerstone on defining the customer experience and overall strategy for the service. Our programme of work would launch the brand's online platform in a traditionally offline category.

Simplifying Shaving on Subscription

Cornerstone’s core challenge was to establish an online brand for a product which is traditionally sold in stores.

The Cornerstone product was a top quality razor and range of wet shaving products, but the proposition we zoomed in on was the utility of never finding your bathroom cupboard empty. This became the customer experience goal for the service.

Working with the Cornerstone team we developed and tested different product plans, pricing and subscription cycles. As customers came on board we iterated the site and behind the scenes technology to ensure that wherever possible the end-to-end fulfilment process was automated and scaleable.

The proposition we zoomed in on was the utility of never finding your bathroom cupboard empty

The Results

From market launch to 5000 subscribers in 6 months.

12 month run rate projected for 2017 based on 15/16 accounts.

£1m raised on Crowdcube (one of their fastest investments ever).

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