LEADING SOCIAL MEDIA FOR CHEVROLET ACROSS EUROPE.

From launching a Facebook platform in 20 countries, to the integration of online content at major motorshows - we’ve created compelling reasons to take the brand for a spin.

How we started:

Building a platform

We started working with Chevrolet on a single campaign for one market. In doing so, we recognised a problem which we thought we could solve. We proposed a Facebook platform solution shared across European markets that would enable Chevrolet to deliver campaigns in a smarter and more effective way. Chevrolet shared our vision and we began implementing this solution across 20 markets.

WHAT HAPPENED NEXT:

Leading Social Strategy

We became the lead social agency for Chevrolet Europe. We have supported above the line agencies to activate campaigns online, and made exciting installations at European motor shows, to reach audiences on an international scale.

Our work at Geneva

Our work for Chevrolet has often involved bringing online social experiences to physical spaces.

With the world’s eyes on two new Chevrolet concept cars at the Geneva Motor Show, we asked visitors to 'voice' their opinions about the two new models. The informal 'mini-interviews' were broadcast via the Chevrolet Europe YouTube channel onto Facebook - encouraging online fans to share their opinions too.

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We decided to put the cars in a head-to-head battle to decide which would reign supreme. At the Chevrolet stand, fans could log in to their social profiles via an app to vote for their favourite car - and share their video.

Key Fact:

“BY PROVIDING A KEY EUROPEAN PERSPECTIVE ON THE TWO CONCEPT CARS, WE GAVE FANS THE OPPORTUNITY TO DIRECTLY INFLUENCE CHEVROLET ON RESEARCH & DEVELOPMENT.”

Making it happen

At the end of 2011, we introduced Make It Happen - a new campaign focused on combating life's missed opportunities. As part of the launch, we wanted to bring the message to life online across Europe. Beyond generating views of the ad alone, real success lay in designing an online experience, which brought the message to customers and touched them in a human way.

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We created a way for people to share a life ambition online with Chevrolet and ask the brand to 'make it happen'. From sending adventurous travellers on a once in a lifetime trip from France to India, through to funding a dream wedding in the UK, we enabled special moments all across Europe.

Making it happen:

"BEYOND THE MASS PARTICIPATION IT WAS THE INDIVIDUAL STORIES WHICH REALLY CAPTURED THE IMAGINATION"

In only eight weeks, over 2.5 million users engaged with the Make It Happen TV ad online; with 200,000 visiting the Facebook app to create 3,000 event invitations. Participating markets across Europe also saw huge leaps forward in fan engagement, which increased on average by a staggering 58%; seeing 67 million story views as a result of the campaign.