Byte Breakfast - The Useful Brands Playbook with Hive by British Gas

Article by

Dan Archer
Marketing Director

Dan Archer

Dan Archer

Marketing Director

For this Byte, we focused on the area of brand utility and specifically took guests through some highlights from our upcoming book called ‘Useful Brands’. We also welcomed Tom Guy, product and commercial director from Hive by British Gas, to share the story of culture change and product launch from his team.

You can catch the video from the event below and if you want to register your interest when the book is out, simply drop Jake a line.

You can view the full presentation on Slideshare here: click here to view it with notes.