Identifying and nurturing unexpected brand utility with Graze.com co-founder Edd Read.
Byte is our regular meet-up of likeminded people where we talk product, innovation and changing customer behaviour.
This was our 4th Byte event on the Useful Brands Playbook, this time focusing on how brands can discover and nurture unexpected utility to help grow their business. From milkshakes to GoPros, we looked at examples of how brands have learnt to act on consumer insight and deliver better experiences as a consequence.
First up was 383 co-founder and author of the Useful Brands Playbook, John Newbold.
You can view a copy of John's presentation below...
Edd Read, CTO and Co-founder of snack giant Graze on growing a multi-million pound company and overcoming the problems they encountered.
For this Byte, we were joined by our friends from Graze.com, the online snack subscription service. You can watch Edd's talk below:
You can find out more and grab a copy of the Useful Brands Playbook here.