Byte Breakfast - Driving innovation within large organisations

Article by

Dan Archer
Marketing Director

Dan Archer

Dan Archer

Marketing Director

Byte is our regular meet-up of likeminded people where we talk product, innovation and changing customer behaviour.

This week we held our regular meet up at the Hospital Club in London, this time discussing how to create a culture for innovation within large organisations and developing an execution focused strategy to accompany it.

As always, it was a packed out event with conversation flowing as freely as the coffee. Byte attracts a super varied audience with many cross-discipline folk joining us from a variety of sectors. Suffice to say that as ever there was lots of interesting conversation before and after the talks.

Combining culture with strategy

First up was 383 co-founder, John Newbold. Fresh from Northside Festival in NYC the week before, John's talk focussed on how to create a culture of innovation within large organisations, how to overcome the inevitable pain points along the way and how to mesh it with a strategy to deliver tangible outcomes.

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You can view both John's talk and his Keynote below (we did have a slight tech meltdown and had to switch to back up mics - so apologies in advance for the sound quality):

Global Marketing Strategy Director at the Unilver Foundry, Jeremy Basset

As with every Byte, we invite along a guest who's putting into practice some of the things we've been talking about recently. Along with John, Jeremy is another inductee in to this year's BIMA Hot 100 list and when we met up at a recent BIMA event we were really keen to have him share the story of creating The Foundry at Byte.

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Unilever are one of the world's largest organisations, with a ton of sub-brands that are all huge household names in their own right. Jeremy shared with us his insight into setting up the Unilever Foundry - a place to connect Unilever's brands with startups to collaborate on some really interesting briefs (the Knorr case study Jeremy describes being a particularly interesting one).

You can catch Jeremy's talk below (apologies for the sound again, the tech gremlins were still present....)

Our massive thanks go out to Jeremy for taking the time to join us. As always, if you'd like to join us at a future Byte event,just drop us an e-mail and we'll make sure you know when the next one is.