Byte Breakfast - Design thinking in financial services

Article by

John Newbold
Design Director & Partner

John Newbold

John Newbold

Design Director & Partner

Byte is our regular meetup of people from across different sectors and organisations to talk product, innovation and changing customer behaviour.

We recently held the latest instalment in the event series, discussing the application of design thinking specifically to the Financial Services sector. Joined by a room of senior professionals from a number of organisations spanning banks, insurance and payments handling, we looked at how design thinking can drive better business invention and product design.

Empathy is crucial for financial services organisations as they face increasing competition from fintech start-ups

I outlined how design thinking puts empathy at the heart of the creation process; starting with people and a thorough understanding of their problems enables better design, product and business decisions. Design thinking should be viewed as an individual, not a corporate mindset - you can really apply the approach to any industry or role. It closes the gap and makes digital product design that little bit more human.

You can see my keynote and watch my full talk below:



John Newbold
Tom Petty

Avoid an identity crisis

As with every Byte Breakfast, we were thrilled to be joined by a company who really place this thinking at the heart of their design process. Tom Petty (who you may remember from his appearance at Canvas conference), joined us to share some insight around how GoCardless are applying this thinking everyday. Tom told us, “it’s about creating products with a clear point of view, where people are clear both on what you are and what you are not. We achieve this through a focus on people, provocations and principles”.

You can view Tom’s full talk from Byte and his keynote below:



I also shared two great places to get started if you’re unfamiliar with Design Thinking and keen to learn more:

  1. Stanford d.school 90 minute course
  2. IBM’s Design Thinking Guide

Our next Byte is taking place on the 25th February and will focus on the disruption of digital business models in the retail sector. If you're interested in finding out more, drop us an email.