About 383


Clients work with us because they want to become more Useful Brands™. We use technology and design to create differentiated customer experiences and bring valuable new products and services to market.

Clients work with us because they want to become more Useful Brands™. We use technology and design to create differentiated customer experiences and bring valuable new products and services to market.

What We Do

Whilst most big companies are bad at digital experience and product design, we believe their scale is a huge competitive opportunity. Our aim is to leverage that scale to quickly build new revenues and design better customer experiences.

Our team is a unique hybrid of consultancy, startup and agency. We bring tools and approaches more commonly used in the startup world, including Jobs To Be Done and Agile, to rapidly bring new experiences and products to market.

Our Services


Understand customer needs and how they experience your company.

  • Customer and market research
  • Business and data analysis

  • Business model discovery


Imagine and define valuable new experiences, products and services.

  • Product invention

  • Service design
  • Experience design


Develop and scale world class end-to-end experiences.

  • Prototype creation and iteration

  • Product and service development
  • Systems integration

Who We Are

We’re a UK based studio with offices in London and Birmingham and we work for a number of global companies. We were founded in 2006 around a small set of talented people who had a deep desire to put more useful experiences into the hands of customers.

Key Personnel


Strategy Director & Co-Founder

Co-founder of 383 and a regular speaker on brand utility and digital innovation. John authored 383’s ‘Useful Brands Playbook’ and is recognised in the BIMA Hot 100 & Drum Digerati league tables.


Managing Partner & Co-Founder

Co-founder of 383, Sukhi looks after the day to day operations of the studio. A methodical and meticulous person, Sukhi’s leadership contributes to the continued and steady growth of 383.


Managing Partner

Jacob has consulted with many global brands over the years, helping to define growth strategies built on innovative digital products. He regularly hosts 383’s thought leading round tables and Breakfast Clubs.


Head of Project Management

Lucy has a depth of experience in a variety of methodologies, including waterfall, agile and lean. She has led the development and roll out of experiences for brands such as Hilton, GM and the BBC.


Engineering Director

With a decade of industry experience, Leon has a wealth of knowledge and experience leading teams creating products for Government, education, retail and consumer brands.


Marketing Director

Heading up the growth strategy for 383, Dan leads and produces some of the industry’s most recognised events, such as Canvas Conference and 383’s renowned Breakfast Clubs.


Client Director

Robin oversees the client development team and has led award winning digital experiences for many major sports brands including Manchester City FC and the ATP World Tennis Tour.


Operations Director

Glen ensures the delivery functions of the studio run seamlessly. Highly experienced in running global production teams and a natural leader, Glen ensures our best work is delivered on time and to the highest of standards.


Design Director

James has extensive experience covering Design, Engineering and Product across a variety of business sectors. With proven startup experience at TweetDeck, he most recently held a senior position at Twitter.

The Studio

Our studio is a beautiful Grade II listed building once home to Joseph Gillott who was the first global mass manufacturer of fountain pens. After an extensive renovation in 2014 it’s now the main workspace for our award winning team of strategists, designers and engineers.

Awards and Coverage

Over the last decade, the results we’ve delivered with our clients have been recognised by some of the most coveted awards and media outlets.